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Maybe it’s the way I was brought up. Born and raised in Montoursville, PA (pop. 4000), I was surrounded by lazy creeks, rolling ridgelines, hemlock riddled state game lands and what was assuredly a greater deer population than people. Maybe it’s because I’ve journeyed through 38-years of personal and professional paths that consistently intersect with environmental influences. Whatever the reasons, I have a soft spot in my heart for our natural world. I appreciate it, respect it, and love it. I want to raise awareness of it’s importance so that others can enjoy it for years to come.  View of Loyalsock Creek from Smith Knob near Montoursville, PA Florida. The Sunshine State. Rest and relaxation at the beach, right? Wrong.
Bold. Minimal. Direct. These are three foundational words used to launch the creative process of the eventual Human Powered Movement logo. Happily, I am both a right and left brained person. I enjoy pouring over spreadsheets and digesting data to let numbers drive decisions (I track most of the Human Powered Movement challenges manually by the way). In other cases, I throw data out the window and let my gut feeling take the steering wheel. This is how I approached the HPM logo.  |
