Find Your Summit

Finding your own "summit" can and should mean different things to different people. Our friends at Summit Coffee have long subscribed to this on concept within their rapidly expanding business and we leaned into the idea with this challenge.

We took the literal meaning and challenge participants to virtually climb 1 of 4 different summits over the course of October for a monthlong human powered vertical challenge. Peaks were reached, accomplishments were had, a new sense of finding your summit was understood.

Along with massive senses of pride and accomplishment, we also tossed raffle prizes out from Summit Coffee, Recover Brands, Sierra Nevada and of course Human Powered Movement. Each participant also received an exclusive discount on our brand new 100% Recycled HPM Hoodies to keep them warm on their next summit attempt.

Stats and Snippets

  • 500,000+ vertical feet collectively climbed by all participants
  • 57,559ft = Most elevation climbed - Kristen Baltzer of Australia​
  • 29,079ft = Most elevation climbed by foot only - Aaron Beaver of North Carolina
  • 16,374 = Cups of Summit Coffee consumed during challenge (unconfirmed)
  • 51.4% = Percentage of registrants that completed their goal summit
  • Mt. Mitchell = Most popular summit during registration
  • Mt. Mitchell = Most reached summit
  • Haleakala = Highest percentage of completion (67%)​​

"Determination" - The Suffer Club's #FindYourSummit Video

Social Media Mentions