CTT Summer
In an effort to raise awareness for a regional trail system in North and South Carolina, we challenged participants to run, bike, paddle, hike as many segments of the Carolina Thread Trail system as possible over a two month span in 2020.
Stats and Snippets
- 142 = Total individual trail segments (130 on land and 12 on water)
- 430 miles = Total system mileage (260 miles on land and 170 miles on water)
- 119% = Increase in "Trail Map" pageviews on the Carolina Thread Trail website during challenge
- 184% = Increase in "Log My Trails" feature on the Carolina Thread Trail website during challenge
- 50,000+ = Total impressions across all digital platforms for the #CTTsummer challenge
- Featured in the Catawba Lands Conservancy/Carolina Thread Trail Annual Newsletter HERE
- Featured on Charlotte Outdoor Alliance blog post HERE
Blue Star Trail - Anne Springs Close Greenway
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Rocky River Blueway
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Overmountain Victory Trail - Lake Whelchel
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Catawba River Blueway - Lake Norman Section
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Love Valley Trail
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