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CTT Summer

In an effort to raise awareness for a regional trail system in North and South Carolina, we challenged participants to run, bike, paddle, hike as many segments of the Carolina Thread Trail system as possible over a two month span in 2020.

Stats and Snippets

  • 142 = Total individual trail segments (130 on land and 12 on water)
  • 430 miles = Total system mileage (260 miles on land and 170 miles on water)
  • 119% = Increase in "Trail Map" pageviews on the Carolina Thread Trail website during challenge
  • 184% = Increase in "Log My Trails" feature on the Carolina Thread Trail website during challenge
  • 50,000+ = Total impressions across all digital platforms for the #CTTsummer challenge
  • Featured in the Catawba Lands Conservancy/Carolina Thread Trail Annual Newsletter HERE 
  • Featured on Charlotte Outdoor Alliance blog post HERE
Carolina Thread Trail - Blue Star Trail
Blue Star Trail - Anne Springs Close Greenway
Carolina Thread Trail - Rocky River
Rocky River Blueway
Carolina Thread Trail - Lake Whelchel Trail
Overmountain Victory Trail - Lake Whelchel
Carolina Thread Trail - Lake Norman
Catawba River Blueway - Lake Norman Section
Carolina Thread Trail - Love Valley Trail
Love Valley Trail
Other Challenges
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  • Events
    • Sampler Preview Event & Kayak Demo
    • South Fork Sampler (Adventure Race)
    • Rocky River Shiver (Mtn Bike)
    • Psychoactive (Run)
  • Confluence
    • Recreation 101
    • Bike Rentals
  • Journal
  • Gear Graphics
  • Store
  • Connect