Holiday Streaking 2025

We brought back a favorite virtual challenge from 2020 since we can all use a little extra motivation to get moving throughout the holidays. Throughout #HolidayStreaking, we challenged participants to complete 28 straight days of movement from Thanksgiving Day through Christmas Day.

If the self-motivation wasn't enough, we rallied our brand partners to toss in some pretty bad-ass prizes for the lucky winners of this holiday favorite.

Stats and Snippets

  • 11 = total number of states represented in this challenge
  • 45% = Percentage of participants who completed all 31 days of the challenge
  • 73% = Percentage of participants who completed 20+ days of the challenge
  • 1400+ = Total activities completed 
  • 20+ = different activity types completed (run, bike, paddle, yoga, boot camp, ski, strength training, etc.)
  • 6200+ = Total number miles covered 
  • 7,000 = Approximate number of Christmas Cookies burned off (assuming 100cals per cookie)​